Privacy Policy —
How 7e7777 Protects Your Data

1. Introduction

7e7777 takes the protection of your personal data seriously. This Policy is designed to give you a clear and transparent account of how your data is handled across the full lifecycle of your relationship with the platform — from the moment you register an account through to the closure of that account and any retention period that follows under applicable legal requirements.

The 7e7777 platform is used by players across Pakistan — from Karachi and Lahore to Islamabad, Faisalabad, and beyond. We recognise that trust in how personal data is handled is fundamental to the relationship between the platform and its users, and we have structured our data practices accordingly.

This Policy should be read alongside the Terms & Conditions and the Responsible Gaming Policy, both of which are incorporated by reference. Capitalised terms used in this Policy that are not defined herein carry the meanings assigned to them in the Terms & Conditions.

2. Data Controller

For the purposes of data protection law, 7e7777 is the data controller in respect of all personal data collected through the platform. This means that 7e7777 determines the purposes and means of processing personal data collected from platform users.

Where 7e7777 engages third-party service providers to process personal data on its behalf — such as KYC verification providers or payment processors — those providers act as data processors, operating under written agreements that bind them to 7e7777's data protection standards and restrict the use of data to the specific purposes for which it was shared.

3. Categories of Personal Data We Collect

7e7777 collects personal data falling into the following categories:

7e7777 does not intentionally collect special category data (such as health information, biometric data, or data revealing religious beliefs) unless explicitly required to do so by a licensing or regulatory obligation and only with appropriate legal basis.

4. How We Collect Personal Data

4.1 Directly from You

The majority of personal data collected by 7e7777 is provided directly by you during the following interactions: account registration; identity verification (KYC) submissions; deposit and withdrawal requests; communications with the support team; participation in promotions or surveys; and voluntary profile updates made through your account dashboard.

4.2 Automatically

When you access and use the 7e7777 platform, certain technical data is collected automatically by the platform's systems. This includes IP address, device identifiers, browser type and version, operating system, session timestamps, pages visited, and in-platform navigation patterns. This data is collected through server logs, cookies, and similar tracking technologies as described in Section 8.

4.3 From Third Parties

7e7777 may receive personal data about you from regulated third-party sources in limited circumstances, including: identity verification agencies used for KYC compliance; payment processors confirming the validity of a transaction; fraud prevention databases; and responsible gaming support organisations where you have authorised the sharing of information as part of a self-exclusion programme.

5. Legal Basis for Processing

7e7777 processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing required to deliver the services you have contracted for when registering an account — including account management, transaction processing, and game delivery.
• Legal obligation: Processing required to comply with mandatory legal and regulatory requirements, including KYC, AML, and the record-keeping obligations of the platform's international gaming licence.
• Legitimate interests: Processing conducted in pursuit of 7e7777's legitimate business interests, including fraud prevention, platform security, and service improvement — provided those interests are not overridden by your rights and freedoms.
• Consent: Where processing is based on your explicit consent, such as the receipt of optional marketing communications. You may withdraw consent at any time via your account dashboard without affecting the lawfulness of processing carried out before withdrawal.

6. How We Use Your Personal Data

7e7777 uses the personal data it collects for the following purposes:

• To create, manage, and maintain your 7e7777 player account.
• To verify your identity and age in accordance with the platform's KYC obligations.
• To process deposits and withdrawals via JazzCash, EasyPaisa, and other approved payment channels.
• To detect, investigate, and prevent fraudulent activity, money laundering, and other financial crime.
• To deliver and operate all gaming and betting products on the platform.
• To monitor gaming behaviour for responsible gaming purposes and to apply safeguards where patterns of concern are identified.
• To respond to queries, complaints, and support requests submitted via live chat or email.
• To communicate account-related information including deposit confirmations, withdrawal status updates, and security alerts.
• To send promotional communications where you have opted in to receive them.
• To comply with reporting and record-keeping obligations under the platform's international gaming licence.
• To analyse platform usage patterns for the purposes of improving the platform's performance and user experience.

7. Sharing of Personal Data

7.1 Regulated Third-Party Processors

7e7777 shares personal data with regulated third-party service providers strictly to the extent necessary for them to deliver services on the platform's behalf. These providers include KYC and identity verification agencies, payment processors and financial institutions handling transactions via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Bank AL Habib, and other approved channels, fraud prevention and security services, game software certification bodies, and cloud infrastructure providers. All third-party processors operate under data processing agreements that prohibit secondary use of data and require adherence to security standards consistent with those of 7e7777.

7.2 Regulatory and Legal Disclosure

7e7777 may disclose personal data to its licensing authority, financial intelligence units, law enforcement agencies, or other regulatory bodies where required to do so by law or under the conditions of its international gaming licence. Such disclosures are made only to the extent required and in accordance with the applicable legal framework.

7.3 No Commercial Data Sales

7e7777 does not sell, rent, or otherwise transfer your personal data to any third party for commercial, advertising, or marketing purposes. This prohibition is unconditional and applies regardless of the nature of the request or the third party involved.

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files placed on your device when you access a website. The 7e7777 platform uses cookies and similar tracking technologies including web beacons and session tokens to deliver the platform's functionality, maintain your login state, and analyse platform usage patterns.

8.2 Types of Cookies Used

• Strictly Necessary Cookies: Required for the platform to function. These include session authentication cookies that keep you logged in during a visit. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language and display settings to improve your experience across sessions.
• Analytics Cookies: Collect anonymised data about how the platform is used — pages visited, session duration, navigation paths — to improve platform performance. Data is aggregated and does not identify individual users.
• Security Cookies: Support fraud detection and protection mechanisms, including identifying unusual login patterns or suspicious transaction behaviour.

8.3 Managing Cookies

You may configure your browser to refuse or delete cookies. However, disabling strictly necessary cookies will prevent you from accessing authenticated features of the 7e7777 platform, including your account, games, and cashier.

9. Data Retention

7e7777 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to applicable legal and regulatory retention requirements. The following general retention periods apply:

• Account data and transaction records: Retained for a minimum of five years following account closure, in accordance with AML and licensing record-keeping obligations.
• KYC and identity documentation: Retained for a minimum of five years following the end of the customer relationship, consistent with applicable financial crime regulations.
• Support communications: Retained for a minimum of three years from the date of the interaction.
• Technical and log data: Retained for up to 12 months for security and fraud investigation purposes, after which it is anonymised or deleted.

Where data is no longer required for any retention purpose, 7e7777 will securely delete or anonymise it in accordance with its internal data disposal procedures.

10. Your Data Protection Rights

As a data subject, you hold the following rights in relation to the personal data held about you by 7e7777, exercisable by contacting the support team:

All data rights requests should be submitted via the 7e7777 live chat support team or by email to the address noted at the foot of this Policy. 7e7777 will acknowledge requests within five business days and aim to fulfil them within 30 calendar days. Where a request is complex or numerous, a further 30-day extension may apply, of which you will be notified.

11. Data Security

7e7777 implements a range of technical and organisational measures to protect personal data against unauthorised access, loss, destruction, or alteration. These measures include 256-bit SSL encryption for all data transmitted between your device and the 7e7777 platform; encryption of sensitive data fields at rest within the platform's database infrastructure; access controls restricting employee access to personal data to those with a legitimate operational need; regular security audits and penetration testing of the platform's technical infrastructure; and incident response procedures for the detection, containment, and notification of personal data breaches.

While 7e7777 takes all reasonable steps to protect your data, no system is entirely immune to security risks. You are responsible for maintaining the security of your account credentials and for notifying 7e7777 immediately if you suspect any unauthorised access to your account.

12. Children and Minors

The 7e7777 platform is strictly intended for users aged 21 years and above. 7e7777 does not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been submitted by or on behalf of a minor, that account will be immediately closed and all associated personal data will be deleted, subject only to any mandatory retention obligations relating to the attempted access.

If you believe a minor has accessed or registered on the 7e7777 platform, please notify the support team immediately via live chat.

13. Changes to This Privacy Policy

7e7777 reserves the right to update or amend this Privacy Policy at any time. The revised Policy will be published on this page with an updated effective date. Where an amendment is material — meaning it significantly alters how your personal data is used or the rights available to you — 7e7777 will endeavour to notify registered users via the contact details on file.

Your continued use of the 7e7777 platform following the publication of a revised Privacy Policy constitutes your acceptance of the revised terms. We recommend reviewing this page periodically to stay informed of any changes.

14. Contact and Data Rights Requests

For any questions about this Privacy Policy, to exercise your data rights, or to report a data protection concern, please contact the 7e7777 data protection team through the live chat service available 24/7 via your account dashboard.

Support & Data Rights Contact: [email protected] (plain text — not a clickable link)

The 7e7777 support team is available in both Urdu and English to assist you with any privacy-related query. Formal data rights requests submitted in writing will receive written acknowledgement within five business days.